Ready4 is an American startup software company based in Boston that creates test and exam preparation apps. Based on a learning management system, the apps prepare prospective students for standardized tests like the SAT, GMAT, GRE, MCAT, ACT and PSAT. When it was founded in 2013 under the name LTG Exam Prep Platform, the company was a pioneer of mobile learning.
Ready4 was chosen among EdTech 20, the twenty most innovative educational technology companies, in 2016. It was a finalist in MassChallenge's 2013 accelerator, as well as a semi-finalist in 2013 MIT $100K Entrepreneurship Competition.
Video Ready4
History
The company was founded by Israeli entrepreneur Elad Shoushan. Shoushan was a former Israel youth national team basketball player who earned a bachelor's degree at the Technion in Haifa in 2008. In 2012, while working as a software engineer, he decided to pursue an MBA in the United States. However, he had to study while commuting to work and did not want to pay for expensive test preparation methods. After failing the GMAT four times, he became inspired to create an app that would turn test prep into a more personalized experience.
Shoushan discovered that all the material needed could be authored by test prep experts, but did not currently exist in a mobile format. He set about making it accessible, personalized and affordable. When he got accepted to the MIT Sloan School of Management for September 2012, he quit his job and spent the next six months coding the Prep4GMAT app by himself in his mother-in-law's garage near Caesarea. He launched the app in August and incorporated LTG Exam Prep Platform in October 2013. LTG stood for "Label the GMAT", since Shoushan's algorithms highlighted keywords in test questions.
The Prep4GMAT app was originally coded for iOS. Shoushan launched the Android version in August 2014 and raised $3 million from TAL Education Group, Atlas Venture, Jamie McCourt, Yongjin Group and Zhen Fund. He used the investment to develop more test prep apps.
In 2015, with 160,000 downloads, the Prep4GMAT app became number one in Apple Store search results for GMAT and MBA in the United States, India, and China. LTG released Mandarin Chinese and English editions of the app.
The company rebranded to Ready4 in 2016. The Princeton Review, one of the main college admission services companies in the United States, endorsed LTG and granted the company access to its prep content for the MCAT.
The company raised $5.33 million in Series A funding in March 2016. The round was led by Square Peg Capital and included Accomplice, as well as various angel investors. At the time, the apps were being used by half a million students worldwide.
As of September 2016, the company employed 40 people, half in Boston and half in Tel Aviv, where the research and development team is located. Ready4 apps were used by students from over 9,000 cities in 190 countries. On 22 September 2016, the company announced that it surpassed a million downloads of its apps.
Maps Ready4
Apps
Ready4 offers six apps: Ready4 GMAT, Ready4 GRE, Ready4 SAT, Ready4 ACT, Ready4 PSAT, and Ready4 MCAT. They are free mobile apps for iOS and Android that help applicants prepare for standardized admission tests with personalized courses, which are organized in mobile-friendly chunks to enable studying on the fly. A full course has 30-55 lessons, with hundreds of concepts to study, hundreds of vocabulary cards, and 1,000+ test questions.
The apps' adaptive proprietary algorithm identifies each user's strengths and weaknesses, offering a range of features to reinforce strengths, build confidence and gauge progress.
References
External links
- Official website
Source of the article : Wikipedia
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